I work with companies at AGMs and staff training seminars. Sitting at rear of room (so as not to distract proceedings), I illustrate A3 posters and progressively pin them up around the walls. Attendees can study them during the day’s breaks, and the company keeps the posters at end of the day. I also supply digital, refined copies the next day – with the option of a large, edited and combined digital poster of entire event.
I have worked at AGMs for major banks and at training days for offshore workers. I have also sat in on product development and motivational seminars for sales managers and staff.
1. A major EFT card held its AGM, and I was called in to illustrate on the day. They had placed a toy robot by each attendee’s seat … symbolising digital automation. I drew posters of the robot character, incorporating the day’s main themes. They loved it. At the end of the day, all posters were laid out on a table. To signify their commitment to the day’s pledges and goals for the next 12 months, attendees were asked to sign one of the various posters. It was a unique way to orchestrate close-out and final conference exit.
2. A major commercial property company’s IT management had done a survey – what exactly did their workforce want from its IT team? They had dozens of pages of feedback, yet couldn’t really get a handle on it. I was called in. I sat with the IT team, and we narrowed job descriptions down to 10 categories. I put pressure on them to come up with quick, accurate summaries of the data; and how it related to each job description. Every half hour, I went away and drew a poster depicting the pressures of one job role, and exactly what it relied upon from IT. At the end of day, we had 10 posters across the table – graphic summaries of overall IT demands within the company.
3. An oil platform was embarking on a technically difficult project off Dampier, and ran 12 training days for crew and contractors. They covered leadership, OHS, environmental safety and the technical aspects of the job. I produced 80 posters, and created a booklet to be distributed to those involved. Copies went as far as Singapore and Denmark. This booklet is unique, and now a collectable asset. As long as someone is flicking through it, important messages are being reiterated.
The posters are photographed on the day, and then given to client on the spot. Digital files are prepared back at my office – for transmitting to the client. I can also develop this digital artwork into new promotional material (web posters, training material … or a whole booklet on the event) as may be requested by a client.
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